LAMM AT LARGE: A new age of professional golf

LAMM AT LARGE: A new age of professional golf

By: David Lamm

Golf is huge throughout Asia.

The evidence is clear on the LPGA Tour where South Korean women dominate. Nearly one-third of the LPGA’s exempt players are from the tiny Asian nation.

And we’re seeing the tip of the iceberg on the PGA Tour. C.T. Pan’s victory last Sunday in the Heritage is merely the latest example.

It started with K.J. Choi who initially made Jacksonville his American home. Now there are seven Asian-raised players among the 125 exempt players. They include Si Woo Kim, who won The Players, and Hideki Matsuyama, who reached as high as No. 5 n the world.

The thirst for golf throughout Asia is incredible. Se Ri Pak, the first South Korean star on the LPGA Tour, remains among that country’s top celebrities.

Most PGA Tour players play several times a year in Asia. It’s good for business.

The Asian Invasion is here.